Some looks never really disappear. They simply return at some point – and suddenly feel surprisingly familiar again. That is exactly what makes the LOOP series so appealing. It picks up the charm of the 80s and 90s and translates it into contemporary bags that feel just as right today for leisure, sport, events or merchandise as they did back then. Colourful, uncomplicated, friendly and with just the right amount of retro charm.
With the LOOP series, very different target groups can be addressed. The retro look works for teens and young people who like to personalise their bag. It speaks to adults who recognise the style of the 80s and 90s. And it fits projects on campus, in sport, at events or in merchandise where a friendly, price-attractive and versatile bag solution is needed.
The Daypack LOOP captures this idea particularly well. As a compact retro backpack, it combines a clear design language with practical features. The main compartment with two-way zip offers enough space for documents, snacks, light clothing or personal items. A flat insert pocket inside, a zipped front pocket and a side slip pocket help keep everything in its place while on the move. The padded carrying system makes it comfortable to wear, while the easily decorable front area also turns it into a strong brand carrier.
The LOOP sport/travel bag adds even more flexibility to the concept. With 26 litres of volume, a spacious main compartment and a two-way zip, it offers room for sportswear, shoes, travel essentials or personal equipment. Its adjustable straps make it versatile to carry: over the shoulder, shortened in the hand or extended to wear as a backpack. The additional side handle makes it easier to stow and retrieve from a car, locker or luggage compartment. This makes it just as suitable for use at sports clubs as for weekend trips – and, depending on the project, as practical team equipment or a relaxed event bag.
One special detail of the LOOP series is the distinctive loops, which allow each bag to be individually styled: whether with minibags, plush charms, tags or personal favourites, every LOOP bag becomes a one-off with character. Just like back then: the more personal, the cooler.
LOOP shows that a strong brand presence does not have to be complicated. The series is price-attractive, versatile and appeals to different age groups and target audiences – from campus and leisure to sport, events, merchandise and corporate equipment. For companies, clubs and brands, it creates a bag solution that generates brand visibility while being genuinely useful in everyday life. That is what makes LOOP so charming: it does not just carry a logo. It makes people want to take it with them.
